We were recently commissioned to create a brand identity and website for a well known local family mediation firm, Family Mediation Forum, a sister company of EG Legal. They had asked us to create a brand which reflects their services, success and ethics.
We decided to give you an insight into our processes, and post updates on this project as it evolves.
Our branding process is as follows:
For every brand identity that we create, we take time to research:
Once we have a strong idea of the message that we need to convey and the people that we are communicating to, we start on the visual research and experimentation. We call this our Ideas Development stage.
Our Ideas Development stage allows us to use the research undertaken, to create style ideas and carry out further visual research and experimentation if required.
The selection of ideas are reviewed internally in the form of a mood board. Here we select the strongest ideas to carry forward into the concept development stage.
Concept Development is the process where we fabricate the overall brand style from our strongest ideas, conveying the theory behind them in the form of a concept presentation.
In this stage of the process, the client will have the ability to give input, make amendments and make a decision on the brand they wish to take forward as their own.
In the final stage of the process, we take the chosen identity style and generate any promotional material required. We also produce a set of brand guidelines; a document which informs the client of the exact fonts, colours and rules that have been used in order to formulate the overall brand identity.
Our approach to this design was to give it a clean and corporate feel to represent the professionalism of the Family Mediation Forum but to also keep it friendly, welcoming and balanced so that it appeals to the target market.
I have included some images to show the logo development process from three concepts, down to the final chosen logo.
We are currently working on the website for the Family Mediation Forum, it is going to look amazing! So watch this space!
By Sonal Odedra